With the expansion of online firms to service almost any need, from banking to apartment hunting to beef jerky, an unprecedented amount of our personal information resides online - for most of us, atop the flimsy reed of an email address and a favorite password. With the revelations this year that websites like Dropbox, LinkedIn, and MySpace have suffered massive losses of login information at the hands of hackers, it pays more than ever to err on the side of caution: so long as it remains common practice for most internet users to reuse passwords across multiple websites, it will remain possible for thieves to steal a user’s password from one site, then use it to unlock their accounts on dozens more. With no indication (thus far) of such a breach of Spotify information, this is good news for online consumers everywhere, and a shrewd precaution that other internet companies should emulate. "An unprecedented amount of our personal information resides online." Password Reuse Nobody has accessed your Spotify account, and your data is secure.”
Don’t worry! This is purely a preventative security measure. While in the past, Spotify has been accused of failing to guard against the theft of user information, the email made it clear that this was a proactive measure: “We believe may have been compromised during a leak on another service with which you use the same password. On August 31st, users reported receiving email notifications that their passwords had been forcibly reset. Even as Spotify continues to attract paying subscribers - the count as of August hovered around thirty-nine million such users - a cloud of uncertainty hovers around the question of the corporation’s long-term viability. No use adding to these public relations woes - which was why reports of a possible data breach proved, surprisingly, to be a refreshing bit of news for Spotify. Recording artists, dissatisfied with their cut of the proceeds, face possible retaliation if they make it publicly known - a nasty public profile for a company to cut against musicians with rabidly loyal fan bases. Record megalabels, reluctant to conclude long-term agreements with Spotify for access to their catalogues, nevertheless command over half of the company’s revenues via royalty payments - the major contributor to Spotify’s continual operating loss. The Swedish music streaming service, which is widely expected to go public late next year, is already locked in enough significant conflicts to occupy most of Ek’s waking hours.Īpple, besides choking off Spotify updates via the App Store, increasingly poses a competitive threat with its well-funded Music division. For Spotify CEO Daniel Ek, the goal for the rest of 2016 should be simple: don’t rock the boat.
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